About me

My name is Jazmín González, I´m Peruvian, founder and designer of the brand.
At some point of my carreer working as a lawyer, I decided to quit my job in order to create a magical brand, where my worldview that is, my way of seeing and interpreting what surrounds me; and the mixture of color, joy, sophistication and versatility; come together with a special singularity through limited, unrepeatable and exclusive collections.
Perhaps, my will to create comes from my inability to see life flat. The reality that serves me as a constant motor, is playful, eclectic, colorful, with zero formalities, does not know about genres and timeless.

How the brand is born

For two years, while still working, I dedicated myself to building the ideal of the brand, which has as its a reason for being, the desire and the impetus to create, invent, transform, not necessarily be guided by trends, but by the intuition of a delusional imagination; and thus, demonstrate that beautiful design can be also found here in our beloved country.

Our purpose is to be part of your day, where the combination of colors and brightness of our pieces, will always make you happy when using them, evenwhile being inside an office where sometimes stress takes over (believe me, been there many times) or in the excitement that brings to experience a new adventure!

Our Pieces

We like to play with colors, the visual effect, how the sun or the night make certain elements shine, you will see the presence of these elements in all of our pieces.
Each of our designs tells its own story and we call them pieces because it is not only the time it takes from the design to the assembly of each one, but for everything that goes with them, which is a special experience for you, our diamondblackbox and diamondclothbag, are reusable, resistant and soft to the touch, really beautiful!

Our Diamond

Its lovely form came from playing long hours with the initials of my name and surname -JG – placing them as mosaic, the space they left between one and the other, inadvertently formed a kind of star with only four points – in my imagination it was like a flash of light, of brilliance that only diamonds have – we gave it shape and color, becoming our signature mark.

You can find them in all our designs!

And finally, and no less important,is something else, within all my inspiration, is her, my mother and my partner in this wonderful and challenging adventure. Thus, in each piece, you will have the vision of two generations.

We have a long way to go, for now, I hope you enjoy it, but more than that #LetItShine #HaveFun.

You deserve it.

Jaz

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Jazmín González

Jazmín González

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Jazmín González

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