Born in Lima, Peru.
Jazmín González founded her eponymous brand in 2020 as an allegory of her imagination and ultimate vehicle of expression. Each collection intertwines art, music, literature, and her imaginative journeys.
Her designs blend classic cuts with a high dose of interpretation and an eclectic vibe. Entirely handmade, of Peruvian origin, author-designed,and in limited editions.
Nacida en Lima, Perú.
Jazmín González es fundadora y directora creativa de su marca homónima que nace en el año 2020, como una alegoría a su imaginación, convirtiéndose en su máximo vehículo de expresión; en cada colección intervienen el arte, la música, la literatura y sus fabulosos viajes mentales.
Con un enfoque artesanal, cada pieza es edición limitada, confeccionada en Perú con los más altos estándares de calidad. Fusionando cortes clásicos con estilo ecléctico, Jazmín González redefine el lujo contemporáneo para quienes buscan destacar con elegancia y autenticidad. Diseños exclusivos que celebran el lujo artesanal y el diseño de autor.




Jazmín creates three collections a year, not necessarily guided by seasons or trends, as her creativity drives her to seek timelessness in each design a more challenging endeavor.
She also designs her own heels and experiments with different leather textures. Metallic leathers are prominent in all her collections, requiring greater focus during handling, especially in assembling, stitching, and finishing due to their delicate nature.
The result is a unique piece, just like the person who chooses it and incorporates it into their daily life.


These pieces embody a higher level of creativity and artisanal development. They are emblematic designs of the brand and favorites within our community, some crafted in multiple editions. They offer a way to experience our style, our history, and the JG imagination.

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