An inspiration, a sketch, a unique piece: from the imaginary JG to reality!

Jazmín González begins each design with a sheet and black pencils, begins to trace, communicate, express and interpret the chosen concept that inspires the collection. All this creative process is carried out alone, she does not need programs or computers to make her sketches come true, she prefers the freehand technique because it´s the best vehicle to transmit her own view of the world, as well, the best place for her to find herself. Then, in the workshop and together with her team, they begin to work the prototype by hand, maintaining the authenticity and fidelity of the drawing at all times.

"Converting a drawing into a unique and functional piece is the greatest motivation and the basis of the JG brand"

Get to know every sketch!